Spent two years designing for Cobra beer. A great product and a fascinating company. Large amount of below-the-line items every day and all visual materials dedicated to enhancing brand values and achieving standout on shop shelf, restaurant table and home fridge. Every square millimetre of the label could be seen as screen real estate. An interesting environment working in FMCGs very different to the design agency atmosphere. I worked closely with sales and marketing to help promote the brand.